Sunday, October 31, 2010

Welcome to the BierCentral Blog

Hi everyone,

Welcome to the BierCentral Bier Blog. Don't know exactly where to begin with this blog, and actually I'm even not certain which language I should use for this blog.

Since most people understand English, I'll go for that for the moment.

For those who don't know yet, BierCentral is THE new beer-pub in Antwerp. Check out their website, or come and check it out yourself, it is truly an amazing place. Who am I? I'm a guy who works over there, and I love it every day. So much I have to write about it.

What will this blog be about? I actually don't know precisely, since there is so much going on over there. One thing for sure, it's gonna be a lot about beer :).

Ok, so what is BierCentral? BierCentral is a pub on the de Keyserlei in Antwerp, very near to the central station. With 20 beers on tap, and around 300 different bottled beers, it is for sure a beer-lovers paradise.

But to just say it's a pub with a lot of beers, is quite an understatement, it is so much more. BierCentral is actually a part of a much bigger concept. BierCentral is only one pub of a group of cafes which are all linked together and actually make one big place where you can spend a whole night in different atmospheres.

Next to BierCentral is "Kelly's Irish Pub" (which you can enter through a door in BierCentral), and above BierCentral there is "The Popcorn", a 70's disco bar/club. Next to Kelly's Irish Pub, you can have a nice dinner in the "HC Andersen" restaurant, or if you prefer authentic French fries, you can visit "Frituur Oud België" below Kelly's Irish Pub.

So whether you're in for a nice special beer, watch some live sports on big screen televisions, enjoy live performances, have a nice dinner or dance into the early hours on some disco-tunes, it's all possible, and you don't have to worry about transportation, it's just a door away!

Now, I hear you thinking: this guy is giving us a marketing-talk to lure us into those businesses. And agreed, it may sound that way, but it is actually a great experience. In one night, you have the freedom to go to different places while actually stay in one place. It's just so much fun to be able to move to a completely different pub, just by going through a door, or go up a stair, and get in a completely different atmosphere.

In the past few weeks (we're only open since beginning of September) I've seen countless groups who come into BierCentral, enjoying a couple of specialty beers for a couple of hours, and then move on to The Popcorn to enjoy the rest of the evening dancing like it's 1979 :).

BierCentral is not just a pub with a lot of beers, BierCentral is part of an experience!

Now you know a bit more about the place itself. In my next blog-post I'll go a little deeper into the real stuff ... the BEER :)

Greetingz,
Koen.